echo/neutra
echo/neutra is an Italian mechanical watch brand founded in 2018 by designer Nicola Callegaro and aerospace engineer Cristiano Quaglia, operating through the company ENCQ Srl. Callegaro founded the communication agency Zeppelin Studio in 2008, and Quaglia's background is in propulsion systems and sustainable innovation. Reports place the company in Piove di Sacco in the Veneto, with a dedicated Studio Milano as its first exclusive space, and the watches are described as Swiss Made and designed in Italy. The name nods to the architect Richard Neutra, whose houses were designed to be ready for anything, and the brand's collections take their names and inspiration from the Dolomites. Its stated philosophy is timeless design and durability, an emotional connection to the object, and a rejection of throwaway culture, with a deliberately distinctive rather than broadly appealing style.
The debut Averau collection, launched on Kickstarter in 2018, is now a family of Swiss Made automatic field and tool watches on the Sellita SW279 elaboré. The 39mm Averau 39 comes in three-hand and moon phase versions, with Black, White (full lume) and Green and Blue Degradè dials from €690, and a double moon phase indicator from €890. The larger 42mm Averau Ceramic has a matte black ceramic case with a Grade 2 titanium TiFrame structure, in three-hand form at €970 and as a chronograph on the Sellita SW510 at €1,970. The 1956 collection is the vintage-inspired line, drawing on watches of the 1950s and 1960s and a contemporary field watch: 3H models from €840, GMT models on the Sellita SW330 from €1,290, hand-wound Sellita SW510M chronographs such as the Cortina-inspired bi-compax from €1,690, and tri-compax Chrono GMT watches with a second time zone and day/night indicator from €1,970.
Cristallo is the brand's 42mm professional diver, named after another Dolomite peak, with a screw-down crown and 500m of water resistance on the Sellita SW279, from €1,190. Rivanera is a rectangular dress watch in sandblasted titanium described as shaped by advanced engineering and strict minimalism, at €1,490, with a smaller Piccolo version in a deep black finish with guilloché dials at €1,640, a Studio Edition sold only at Studio Milano and a Worn & Wound limited edition with Art Deco styling that has sold out. Under the One of a Kind banner, echo/neutra also makes single unique pieces that emerge from the design process and are never repeated, such as the Rivanera "Payne's Grey" (Archive 01), a Grade 5 titanium case on a manual-winding ETA 7001 with a Payne's Grey dial and copper-tone applied indices, and the matte black ceramic Averau Ceramic Chrono "Amaranth" (Archive 02), both of which have sold.
echo/neutra also publishes an editorial series called Proud to Be Italian, which profiles Italian people and companies, beginning with the Sicilian agricultural estate Planeta. Prices across the range run from €690 to €1,970, the watches are sold direct with a two-year international warranty and free worldwide shipping, and some models are offered as pre-orders or sold out. No production figures are published.