Cyrus

Founded in 2010 by a wealthy Swiss family passionate about haute horlogerie, and co-founded with Julien and Laurent Lecamp. The name is drawn from Cyrus the Great, founder of the Persian Empire — embodying innovation and forward-thinking. First presented at Geneva Time Exhibition in 2011 with the Kuros and Klepcys collections. Movements are developed and produced exclusively in-house at Chronode (Le Locle), which the Cyrus Watch Group acquired a stake in in 2012; Chronode also collaborates with other watch brands, but Cyrus movements remain exclusive. The mastermind behind all Cyrus creations is master watchmaker Jean-François Mojon — honoured as 'Best Independent Master Watchmaker' at the GPHG 2010.

Three collections: Klepcys (iconic cushion case, available with Vertical Tourbillon Skeleton, DICE Double Independent Chronograph, GMT Retrograde, and Réveil alarm-with-repeater-chime variants); Kuros (time-only); and Kambys (exclusive tonneau-shaped, manual winding, 7-day power reserve). The DICE (2021) was a world first: the first wristwatch with two fully independent chronographs capable of measuring separate intervals independently or in synchrony — distinct from a rattrapante. Also served as Official Timekeeper and Watch Partner of the Haas F1 Team. Philosophy: 'The Conquest of Innovation.'

The technical heart of the brand is the vertical tourbillon, introduced on the Klepcys Vertical Tourbillon in 2018: for the first time the cage was placed at the centre of the dial and tilted 90 degrees onto a vertical axis, after Cyrus's technical team determined that this orientation keeps the tourbillon upright for most of the time the watch is actually worn, optimising its chronometric benefit rather than merely displaying it. The hand-wound CYR625 calibre behind it carries twin barrels good for more than 100 hours of running, and the model has become the house's rolling showcase: a tenth-anniversary Vertical Skeleton Tourbillon Sapphire assembled from 29 components of machined sapphire crystal, skeletonised editions in DLC titanium and rose gold limited to five pieces per version, and a Sapphire Blue edition of eight pieces unveiled at Watches and Wonders 2025 at CHF 255,000. That same 2025 salon brought the first true departure in the brand's history: the Dominion GMT, a new 42 mm collection that steps away from the signature twin-crowned cushion case toward more classical watchmaking, issued in titanium (28 pieces) and rose gold with titanium (25 pieces). Behind all of it stands Mojon's Chronode, whose client list — Czapek, Hermès, HYT, MB&F among them — reads like a who's-who of modern complication-making, yet whose Cyrus work remains exclusive to Cyrus: multi-layered dials, mirror-symmetric double crowns at 3 and 9 o'clock, and movements that treat innovation as the house religion. For a brand producing in small limited series at 45 mm-plus scale, Cyrus has carved out a clear identity — engineering-driven theatre for collectors who already own the classics.