Singer Reimagined

Singer Reimagined was born from a conversation between two worlds: Rob Dickinson — the visionary behind Singer Vehicle Design, the famed California workshop that reimagines Porsche 911s with obsessive detail — and Marco Borraccino, a designer with watchmaking in his blood. Across continents and shared passions for analogue machines, music, motorsport, and meaning, they asked: what if the Singer ethos could be applied to time? The answer came in 2017 with the Track1 — a radical central chronograph powered by an entirely new Calibre SR6361, with no sub-dials and no compromises. A modern atelier: small, focused, fearless. A community of makers and collectors who believe machines can have soul.

The brand's philosophy: pursue beauty through engineering, soul through design. Every Singer watch carries the same DNA — technical audacity, vintage soul, and uncompromising detail.

Collections include: Track1 (the founding central chronograph); DualTrack (dual time); Flytrack (including the Barista, a coffee-timing piece); Divetrack (the world's only true mechanical diver's chronograph); Caballero; Heritage; 1969; and DLS.

GPHG Chronograph Prize winner. Based in Geneva (Rue de Muzy 11B), with creative direction between Los Angeles and Geneva.