Alexey Yakushik Watches
Alexey Yakushik Watches is an independent Russian watch brand founded in 2025 by Alexey Sergeyevich Yakushik, a designer who describes himself as an award winner in international competitions and the author of numerous publications. After a career in design he decided in 2025 to release his first watch collection, and the brand operates as his sole proprietorship, selling direct from its website with delivery by the Russian courier CDEK and through AllTime stores. The site gives no city or workshop address. The brand's approach is to build limited, numbered series around themes from Russian and Soviet popular memory — space exploration, war-time cinema and rock music — using established Swiss, Japanese and Soviet-era movements in cases designed by Yakushik rather than developing its own calibres.
The first collection, Yuri Gagarin – First in Space, is a limited series of 130 pieces (65 in steel and 65 in black PVD) priced at 350,000 rubles, and the brand states that it holds the official right to use Gagarin's name and his "Poekhali!" phrase. It has a 45mm grade 5 titanium case and bracelet, a domed sapphire crystal, 100m of water resistance, BGW9 lume and a sapphire case back, and runs the AYW001.1, a movement based on the Miyota 8215 automatic with a custom rotor. Soyuz–Apollo marks the 50th anniversary of the 1975 docking of the two spacecraft in a series of 100 pieces, 50 in steel and 50 in black, on the Sellita SW200-1 in a 45mm steel case: the steel version carries an Earth element made of mokume-gane, a layered metal imitating Damascus steel, in titanium and gold, while each black version has an inlay of Muonionalusta meteorite, so no two dials are alike. It was launched at the Cosmonautics Museum in Moscow.
"In Battle Go Only Old Men" is an 80-piece series marking the 80th anniversary of Victory, priced at 280,000 rubles and inspired by the 1970s Soviet film about a squadron of fighter pilots, with a black textured dial showing the Maestro aircraft and a five-pointed star. It uses the Soviet-designed Vostok 2409A in a 40mm steel case on an aged leather strap. The most affordable watch, Chaif – In the Rhythm of Rock, celebrates the 40th anniversary of the Yekaterinburg rock band Chaif with a bright orange dial, vertical markers evoking staff lines and hands shaped like a kefir bottle and half a loaf of bread, a reference to one of the band's songs. It has a 37.6mm steel case, sapphire crystal and the hand-wound Luch 1801.1N from the Minsk Watch Factory, and sells for 40,000 rubles, or 150,000 rubles in a gift set signed by the band, in a series the brand states as 100 pieces; the AllTime retailer lists it as 400 and as an entry in the Best Russian Watches 2025 contest's Independent Watchmakers category.
Prices across the four series run from 40,000 to 350,000 rubles, and the total of the announced series is about 410 pieces. Gagarin watches are listed with a lead time of three to four months, and the brand ships within Russia.